ABOUT

data-driven storyteller & Strategist

My content strategy work was born out of my background as a writer and editor. I am, in every sense, a storyteller. I’m unique in that I utilize data as a core function of all of my work, and I am highly adaptable to new industries and technologies.

Recently, I branched out from my extensive media experience to work in FinTech at Broadridge Financial Solutions in Data Operations within the Global Securities Class Action Services team. This was an extraordinary experience where I developed data mapping, data management, and ETL product development skills.

I’ve also earned my Certified Scrum Product Owner (CSPO) certification so that I can seamlessly work with IT and Product stakeholders to develop impactful solutions for businesses.

Prior to this, I consulted as a content strategist/editorial director at Matador Network—an outdoor-focused travel media company. I was able to streamline content production processes and grow conversion rates through a diversified distribution framework that heavily incorporated social media integration and SEO best practices.

Much of the skills I bring to my consulting work I developed at Paramount and Complex Networks.

When I was presented with the opportunity to work at Paramount (known at the time as Viacom), I was ecstatic to add to my skill set in linear television. I started by managing the day-to-day of the celebrity-focused blog and grew to orchestrate digital coverage of live events, executive produce multi-platform video series, and manage large-scale digital marketing projects. As a function of their in-house creative agency, I led branded and integrated marketing initiatives that extended to O&O sites and social media.

I earned a Webby Award for All Jokes Aside: Black Women in Comedy and was instrumental in record-breaking growth for the VH1 brand.

This was due, in large part, to all of the skills that I acquired through my work at Complex during a critical time in digital media’s evolution. At Complex, I managed creative and operational processes for the print magazine, flagship site, and O&O sites—forecasting budgets, crafting processes, managing resources, and streamlining analytics reporting. I also interviewed celebrities, wrote essays, top-edited cover stories, and spearheaded innovative digital products.

Something to know about me (that can’t be found on my resume) is that I’m highly entrepreneurial. During my time at Complex, I started a nail art company called Hail Nails. It was a solo venture where I created a line of nail polish—learning the ins and outs of manufacturing, design packaging, digital marketing, and e-commerce. Although the company dissolved, I am incredibly proud of this experience.

If you’re interested, my hobbies include reading (and writing) fiction, working out, hiking, and testing out delicious gluten-free recipes. Oh, and I’m a cat person who also loves dogs.